RESTAURANTS
by Karlene Lukovitz
Cracker Barrel, which showed the highest value-index gain among all casuals for the month, seems to be benefiting from its first advertising campaign in … Read the whole story
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COMMENTARY
by Susan Nelson
In all of the countries covered in Brand Asset Valuator, the United States emerges as a very strong brand. Always differentiated, relevant, well known, … Read the whole story
FINANCIAL SERVICES
by Aaron Baar
"With Philadelphia as a battleground, we knew there were going to be a lot of eyes looking at this," says LevLane's Bruce Lev. "Everything … Read the whole story
RETAIL
by Sarah Mahoney
Same-store sales at the retailer gained just 0.4% in Q4, compared with an 8.2% increase in the prior year. Marketing experts in many categories … Read the whole story
AUTOMOTIVE
by Karl Greenberg
As gas prices sink, will drivers go back to big vehicles? NPD Group says consumers plan to buy more fuel-efficient vehicles, but Experian points … Read the whole story
FOOD
by Karlene Lukovitz
The company attributed some of bread's gains to a high-visibility marketing campaign for Sara Lee Soft & Smooth breads, built around the "High School … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"We know there is still a demand for the luxury and performance of Infiniti automobiles, but with the negative consumer news of late, consumer … Read the whole story