Top of The News
by Tanya Gazdik
CEO Jim Farley mandated that employees return to the office four days a week earlier this year, but it became official Sept. 1. Read the whole story

BASKETBALL
by Sarah Mahoney
The L'Oreal-owned brand is banking on the league's outsized digital engagement. Read the whole story

BEVERAGES
by Danielle Oster
One spot finds Carell using mugs and coffee spoons as percussive instruments to become a "coffee maestro." Read the whole story

CMO
by Sarah Mahoney
With sales down and costs up, the gifting company hopes a retail-media builder can recapture bored consumers. Read the whole story

PHARMA
by Les Luchter
Pharma firm Lundbeck teamed up with advocacy groups to raise awareness of the disease's gravity. Read the whole story

BEVERAGES
by Teresa Buyikian
The four-year-sober Mulaney is lending his wry humor to a new campaign for Years campaign in time for Sober October. Read the whole story

FAST CASUAL
by Teresa Buyikian
Throughout the month of October, rewards members who purchase one entree per week will receive a new weekly treat from the brand. Read the whole story

COMMENTARY
by Tanya Gazdik, Staff Writer
"I've never been more confident in the company than I am today," Rivian's RJ Scaringe told the media at an Automotive Press Association event. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
The first generation of devices built to be AI-native will change how billions of people come to know what's true. Read the whole story
COMMENTARY
by Mat Zucker
CMOs confront pressure to build brand and business together - a duality that demands they develop the flip sides to their specialties. Read the whole story
by Fern Siegel
The spot by VCCP promotes the seamless blend of 5G and fiber-powered internet. Read the whole story