Marketing Daily
Friday, November 7, 2008
  • RETAIL
    With October Sales Way Down, Holiday Winds Icier
    by Sarah Mahoney

    Once again, Wal-Mart Stores came out a winner, reporting that same-store sales in its U.S. Walmart division gained 2.2%, without gasoline sales, and that … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    The Social Brand Road Map
    by Jamie Tedford, Op-Ed Contributor

    The creation of an authentic Green Brand requires a top-to-bottom, honest-to-goodness paradigm and business model shift. When customers stood up and demanded that the … Read the whole story

  • AUTOMOTIVE
    General Motors News Likely To Include Deeper Cuts
    by Karl Greenberg

    CEO Rick Wagoner's email tells employees to expect more white-collar job losses as well as some benefits. Chrysler has already announced a corporate-wide 25% … Read the whole story

  • BEVERAGES
    Costs Outweigh Gains For Anheuser, InBev
    by Karlene Lukovitz

    "The costs of producing beer are high," notes Christopher Shanahan, research analyst, chemicals, materials and food, Frost & Sullivan, a marketing research firm. "Beer … Read the whole story

  • RETAIL
    Sears Launches 'Grant A Wish' Campaign
    by

    Without alluding to it directly, the spot's ending -- and the final tag line "Don't Just Give a Gift, Grant a Wish" -- fits … Read the whole story

  • AUTOMOTIVE
    Pontiac's Brand Value Score Way Up In Survey
    by Karl Greenberg

    "When people get into vehicles like G6, they see the thoughtfulness that went into the interior, the luxury cues and the feel that there … Read the whole story

  • RETAIL
    Timberland Embraces Nature's Vengeful Side
    by Sarah Mahoney

    Ads are running on ESPN, Comedy Central and local network affiliates in key markets. Supporting print ads are running in men's magazines and feature … Read the whole story