Marketing Daily
Wednesday, November 19, 2008
  • RESEARCH
    Kraft, Folgers, Olay Top Baby Boomer Gals' WOM
    by

    Prevention's tracking of a year's worth of online and offline conversations also determined that boomer women have "higher quality" WOM than younger women do … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    Bond? James Bond?
    by Tom Siebert, Op-Ed Contributor

    What are we to make of this new James Bond? Or, more precisely, this guy who calls himself "James Bond"? He bears almost no … Read the whole story

  • TRANSPORTATION
    UPS Puts Out Mobile Call For Help Wanted
    by Karl Greenberg

    The campaign, via the company's AOR for recruitment marketing--TMP, runs through the holiday season. The first phase--aimed at hiring drivers--garnered some 8,054 opt-ins, with … Read the whole story

  • SPIRITS
    Southern Comfort Backs First 'Colbert Christmas'
    by Nina Lentini

    The brand took into account the fact that it was a special and a first-time deal. "The premise of the whole show itself is … Read the whole story

  • RETAIL
    Americans Hungry To Have Holiday On A Shoestring
    by Sarah Mahoney

    Wal-Mart is betting that shoppers want to trim the fat. The retailer, which has already vowed to lower the cost of the holidays week … Read the whole story

  • AUTOMOTIVE
    Subaru Drives NBC's 'Green Is Universal'
    by Wayne Friedman

    Subaru of American has made a major sponsoring deal with NBC Universal for its second annual "Green is Universal" week. During the event, Subaru … Read the whole story