- RESEARCH
Prevention's tracking of a year's worth of online and offline conversations also determined that boomer women have "higher quality" WOM than younger women do … Read the whole story
Share your view with us by clicking here. Read the whole story
- COMMENTARY
What are we to make of this new James Bond? Or, more precisely, this guy who calls himself "James Bond"? He bears almost no … Read the whole story
TRANSPORTATIONThe campaign, via the company's AOR for recruitment marketing--TMP, runs through the holiday season. The first phase--aimed at hiring drivers--garnered some 8,054 opt-ins, with … Read the whole story
SPIRITSThe brand took into account the fact that it was a special and a first-time deal. "The premise of the whole show itself is … Read the whole story
RETAILWal-Mart is betting that shoppers want to trim the fat. The retailer, which has already vowed to lower the cost of the holidays week … Read the whole story
- AUTOMOTIVE
Subaru of American has made a major sponsoring deal with NBC Universal for its second annual "Green is Universal" week. During the event, Subaru … Read the whole story
