- RESEARCH
Prevention's tracking of a year's worth of online and offline conversations also determined that boomer women have "higher quality" WOM than younger women do ... Read the whole story
Share your view with us by clicking here. Read the whole story
- COMMENTARY
What are we to make of this new James Bond? Or, more precisely, this guy who calls himself "James Bond"? He bears almost no ... Read the whole story
TRANSPORTATIONThe campaign, via the company's AOR for recruitment marketing--TMP, runs through the holiday season. The first phase--aimed at hiring drivers--garnered some 8,054 opt-ins, with ... Read the whole story
SPIRITSThe brand took into account the fact that it was a special and a first-time deal. "The premise of the whole show itself is ... Read the whole story
RETAILWal-Mart is betting that shoppers want to trim the fat. The retailer, which has already vowed to lower the cost of the holidays week ... Read the whole story
- AUTOMOTIVE
Subaru of American has made a major sponsoring deal with NBC Universal for its second annual "Green is Universal" week. During the event, Subaru ... Read the whole story
