Marketing Daily
Wednesday, November 19, 2008
  • Kraft, Folgers, Olay Top Baby Boomer Gals' WOM

    Prevention's tracking of a year's worth of online and offline conversations also determined that boomer women have "higher quality" WOM than younger women do … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Bond? James Bond?

    What are we to make of this new James Bond? Or, more precisely, this guy who calls himself "James Bond"? He bears almost no … Read the whole story

  • UPS Puts Out Mobile Call For Help Wanted

    The campaign, via the company's AOR for recruitment marketing--TMP, runs through the holiday season. The first phase--aimed at hiring drivers--garnered some 8,054 opt-ins, with … Read the whole story

  • Southern Comfort Backs First 'Colbert Christmas'

    The brand took into account the fact that it was a special and a first-time deal. "The premise of the whole show itself is … Read the whole story

  • Americans Hungry To Have Holiday On A Shoestring

    Wal-Mart is betting that shoppers want to trim the fat. The retailer, which has already vowed to lower the cost of the holidays week … Read the whole story

  • Subaru Drives NBC's 'Green Is Universal'

    Subaru of American has made a major sponsoring deal with NBC Universal for its second annual "Green is Universal" week. During the event, Subaru … Read the whole story