And Disney's "High School Musical" items are also coming on strong, breaking the Top 10 list for girls for the first time, reports the … Read the whole story

"The futuristic aspects in the new television commercial represent Yellowbook's commitment to continued innovation and, importantly, to helping consumers find what they're really looking … Read the whole story

Tonight at 8, Walgreens' One Times Square sign will be officially lit. It wraps three sides of the landmark, 17 stories high, the largest … Read the whole story

In a consumer promotion being billed as one of the largest not only in video gaming but professional sports, Dr Pepper will kick off … Read the whole story

The lesson for this economy is that marketers should not sacrifice brand equity to deals, coupons and other immediate-sales messages. "One of the things … Read the whole story

The European company says the effort is meant to support its new brand mantra, "delivering when it matters." The theme was introduced with its … Read the whole story