SPIRITS
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As he awaited his debut on the streets, TBWA/Chiat/Day Creative Director James Cheung called the live ads a combination of "chatroom, out-of-home and conversation … Read the whole story
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Share your view with us by clicking here. Read the whole story
COMMENTARY
by Anne Marie Kelly
It's no secret that U.S. adults are bombarded with advertising messages in every waking hour, in just about every venue imaginable. Little surprise, then, … Read the whole story
RETAIL
by Sarah Mahoney
How well Hill's fragrance will do, says Euromonitor International's Virginia Lee, has to do with several factors, "not the least of which is the … Read the whole story
PHARMA
by Aaron Baar
While the commercials are currently scheduled to run only in Mandarin in New York, it's likely they'll be extended to other languages and markets … Read the whole story
RESEARCH
by Karlene Lukovitz
"Consumers are becoming less tolerant of recalls, with more than 50% changing their product choices," said Deloitte vice chairman and consumer products practice leader … Read the whole story
RETAIL
by Karl Greenberg
"We selected a regular customer who frequents a particular store and invited her to be the hostess. She then created her list of invitees … Read the whole story
STRATEGY
by Karl Greenberg
"Marketers can say, 'We can do that but we need data now, we need to get integration done now.' This is a great opportunity … Read the whole story