Marketing Daily
Tuesday, December 9, 2008
  • RESTAURANTS
    Papa John's One-Day Google Test Was Pie-Seller
    by Laurie Sullivan

    Friday, the night when pizza orders are highest, became the test bed for Papa John's to try out the Google display ad network. "You … Read the whole story

  • FINANCIAL SERVICES
    Bankers Put Value On Marketing Component
    by Aaron Baar

    However, they may take a slightly different approach in their messaging. "What we're hearing is that it's back to basics: retaining your customers, customer … Read the whole story

  • BEVERAGES
    Smucker Cuts Folgers, Dunkin' Coffee Prices
    by Karlene Lukovitz

    What's good news for consumers is not such good news for the struggling Starbucks chain, however. The prospect of even lower prices on retail … Read the whole story

  • Top Product Category Changes In Ad Spend, 2007-08*
    by

    Category Nat'l TV Spot TV Mags Total Automobiles +3 -10 -19 -7 Drug/Remedies +2 -14 -14 -3 Toiletries/Cosmetics -4 +1 -8 -5 Telecom +5 … Read the whole story

  • AUTOMOTIVE
    Big Three Vary Approaches To Public Communication
    by Karl Greenberg

    Ford is enclosing its corporate and brand message within its current ad campaign, "Drive One." "Given the amount of money we have, we want … Read the whole story

  • TRENDS
    Americans Crave Old Faves With An International Kick
    by Sarah Mahoney

    Maybe it's the tough economy or a growing awareness of international cultures. But the latest list of flavor pairings from the McCormick Flavor Forecast … Read the whole story

  • ENTERTAINMENT
    Sponsors Hop Aboard The BritBus For U.S. Tour
    by Karl Greenberg

    Virgin Atlantic, which pays for air transport for the tour, will run a program with BritBus through UK-based Enemy Radio, which broadcasts onto Virgin … Read the whole story