Marketing Daily
Thursday, December 11, 2008
  • Dunkin' Still Relies On The 'Old' Mobile Ads

    The eye-catching, tricked-out Toyota Yarises are the latest addition to Dunkin' Brand's fleet of vehicles used primarily for sampling at about 1,000 events a … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Toyota Scion Invites High School Marketing Ideas

    "It shows our dealers in the smaller markets that this is a great opportunity to be a part of the community and enhance local … Read the whole story

  • Guess Who's Behind These Foster Grants?

    Raquel Welch will star in Foster Grant Reading Glasses' first-ever ad campaign, targeted to men and women 35 years and older. An eight-week TV … Read the whole story

  • Dealers Play Key Role In Motorcycle Purchase

    "Test-ride programs present a lot of issues with things like insurance, preparation and customer licenses, but issues like the consumers' perception of product value … Read the whole story

  • Hurt By Biz Spend, Office Depot Shuts Shops

    The Boca Raton, Fla.-based company started a strategic review back when it released its latest earnings in October, and says that an additional 14 … Read the whole story

  • MySpace Exec: Marketers Should Embrace Fan Sites

    A MySpace executive is suggesting that using lawyers to shut down unauthorized, consumer-generated fan sites on the social network is a grave mistake. Instead, … Read the whole story