RETAIL
by Sarah Mahoney
The study's biggest news, though, is that, overall, TV has less impact on shoppers than other media. Coupons are the big winners, with 44.6% … Read the whole story
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Share your view with us by clicking here. Read the whole story
COMMENTARY
by James R. Gregory
From my perspective, The Brand Bubble: The Looming Crisis in Brand Value, is an extremely dangerous book. The authors, John Gerzema and Edward Lebar, … Read the whole story
BEVERAGES
by Nina Lentini
A Coke spokesperson says Duane Reade was chosen because it is "quintessential New York, and what is more New York than Broadway?" He said … Read the whole story
ENTERTAINMENT
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The Rhinoball app also includes "Bolt"'s theatrical trailer and TV commercial. The film itself just received two Golden Globe nominations -- for best animated … Read the whole story
FOOD
by Karlene Lukovitz
"Financial analysts expected General Mills' margins to be a bit higher, but there's no arguing that they still showed a strong profit in dollar … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"This indicates that the current population of motorcycle buyers is aging, and a large proportion of these owners are likely to soon exit the … Read the whole story
FINANCIAL SERVICES
by Aaron Baar
"From the moment a customer purchases a policy, that relationship has begun," says J.D. Power's Stephen Crewdson. "Something as simple as offering an annual … Read the whole story
FOOD
by Sarah Mahoney
"Certain people are extremely motivated to try authentic foods," says Arcanna. "And we know that demand for authentic ethnic foods is set to increase … Read the whole story
AWARDS
by Nina Lentini
Marketing Daily is announcing the winners in several categories this year but, for the first time, is not naming an overall Marketer of the … Read the whole story