Marketing Daily
Friday, December 26, 2008
  • FINANCIAL SERVICES
    'Influentials' Are Key Target For Financial Firms
    by Aaron Baar

    "The reason [these people] deserve to be word-of-mouth influencers is not because they earn more, they've made these investments work better," says Anne Marie … Read the whole story

  • RETAIL
    Sales Down? Time To Dial Down The SKUs
    by Sarah Mahoney

    Karla Martin, a partner with Booz & Co., says retailers need to redefine the way they serve their core audiences. "You don't go to … Read the whole story

  • Who's Eating Cold Cereal?
    by

    The Top 10 DMAs that are home to adults who ate more than five individual portions of cold cereal in the last seven days: … Read the whole story

  • FOOD
    Campbell Sponsors E-Cards On Hallmark Site
    by Karlene Lukovitz

    The e-card, showing photos of a red barn in a snowy field, bears the greeting, "Think kindly, act gently, care deeply, give freely. Sponsored … Read the whole story

  • AUTOMOTIVE
    Honda Effort Showcases Its NHL Support
    by Karl Greenberg

    The ad breaking during the Winter Classic shows scenes of kids at a hockey practice, cutting to a morning scene of a Honda vehicle … Read the whole story