AUTOMOTIVEJoel Ewanick, Hyundai's VP/marketing, says the televised big-event tactic is both efficient and effective. "It gives you the opportunity to talk to Americans about … Read the whole story
- COMMENTARY
Now is the time for growth and gaining competitive advantage; now is the time to do something different. Read the whole story
RETAILThe better the deal, the more satisfying was the experience, ForeSee Results found. Two of the biggest gainers are Walmart and Target, both with … Read the whole story
RESTAURANTSThe new "less guilt" line of ice cream, frozen yogurt and sorbet flavors has calorie counts that range from 80 to 140 per 2.5-ounce … Read the whole story
RESEARCHChicago-based market research firm Mintel, which says 54% of people who dined out regularly were cutting back on restaurant spending because of the economy, … Read the whole story
- STRATEGY
More than half--56%--of marketing and publishing decision- makers plan to increase their content marketing spending next year, Junta42 found after surveying its community of … Read the whole story
