Marketing Daily
Tuesday, December 30, 2008
  • Hyundai To Drive Genesis Into Super Bowl

    Joel Ewanick, Hyundai's VP/marketing, says the televised big-event tactic is both efficient and effective. "It gives you the opportunity to talk to Americans about … Read the whole story

  • Marketing Differently In A Recessionary Economy

    Now is the time for growth and gaining competitive advantage; now is the time to do something different. Read the whole story

  • Netflix, Amazon Satisfy Online Shoppers

    The better the deal, the more satisfying was the experience, ForeSee Results found. Two of the biggest gainers are Walmart and Target, both with … Read the whole story

  • Baskin-Robbins BRings Out BRight Choices

    The new "less guilt" line of ice cream, frozen yogurt and sorbet flavors has calorie counts that range from 80 to 140 per 2.5-ounce … Read the whole story

  • 2009 Will Be Year Of Comfort Food, Cocktails

    Chicago-based market research firm Mintel, which says 54% of people who dined out regularly were cutting back on restaurant spending because of the economy, … Read the whole story

  • Social Media Wins In Marketers' '09 Plans

    More than half--56%--of marketing and publishing decision- makers plan to increase their content marketing spending next year, Junta42 found after surveying its community of … Read the whole story