RETAILThe big question, of course, is whether its value positioning will continue to resonate when consumers' financial fears ease. "When the economy comes back," … Read the whole story
Today, we are telling the stories behind the companies we have named "Marketer of the Year" in their industries. For the first time, we … Read the whole story
AUTOMOTIVEThe company launched the 2009 Forester in late April with a "Love Letters Viral Video" campaign and followed up with TV spots for Forester, … Read the whole story
TECHNOLOGYWhere HP has shone is in terms of technology, having introduced a green notebook, developed a 24-hour laptop battery and debuted the mini HP. … Read the whole story
FOODCampbell's highly focused marketing reflects the its overall strategic strengths. The 140-year-old company was ahead of the curve in positioning itself within the health … Read the whole story
FINANCIAL SERVICES"The thing that fascinates me is how much brand clarity they have. They're all about helping people save money," says Jeffrey Pilcher, editor and … Read the whole story
