Lin-Hua Wu, previously chief communications officer, will step into the role of chief communications and marketing officer, effective Nov. 3. Read the whole story

As sales slip and investors agitate, the world's biggest chip brand gets a makeover built on real potatoes and fueled by real pressure. Read the whole story

"As overall emotional well-being has gone down, emotional investment in the holidays has gone up," according to Civic Science. Read the whole story

The latest ranking from Dunnhumby also highlights changing customer expectations. Read the whole story

Efforts include a glow-in-the-dark bottle decorated with a skeleton and "FearFest: Bacardi" on AMC network. Read the whole story

The trend to use nature as healer is exemplified by a Visit Sweden ad campaign. Read the whole story

The brand's partnership with Cade Klubnik and Jeremiyah Love kicks off with a campaign for the Galaxy Z Fold7. Read the whole story

Still, tipping trends are better for restaurants overall, with 45% tipping servers 20% or more, up from 38% last year. Read the whole story

The firm's estimated spending on measured media last year was $150 million, according to agency research firm COMvergence. Read the whole story