The company showed its growing agility by rapidly resetting its campaign. Read the whole story

More men than women say range would be a deciding factor (80% vs. 64%) and to prefer 300+ range miles (50% vs. 35%). Read the whole story

To mark its revamped subscription club, Pret a Manger's one-night-only pop-up will feature a live DJ and serve espresso and matcha martinis. Read the whole story

Outback is soliciting feedback on its steaks directly from consumers via "Spokebooth," a pop-up interactive experience that features an Outback restaurant booth. Read the whole story

Ferrero is first on the field, announcing Big Game ad buys for Kinder Bueno and Nutella. Read the whole story

Gum has always been used for fresh breath, but Trident is owning something no mint or candy or toothpaste ever can: the chew itself. … Read the whole story

"We are creating a synthetic panel," Nielsen's David Kurzynski told a roomful of ad industry researchers earlier this year. He went on to pitch … Read the whole story

Ditka was also a colorful pitchman in many ad campaigns, most notably for a series of Coors Light spots, along with Campbell's and Amex. Read the whole story