Marketing Daily
Wednesday, January 7, 2009
  • Super Bowl Marketers Must Gauge Sensitivity

    "We will also see a lot of classic formula: humor, and big productions," says Kellogg School of Management Prof. Tim Calkins. "But the wrinkle … Read the whole story

  • S&P: Large QSRs Positive, Casual Chains Weak

    S&P's analysts noted that McDonald's and Burger King each achieved "meaningful" same-store sales increases last year, reflecting their leveraging of breakfast, snack and late-night … Read the whole story

  • Who's Enjoying Energy Drinks?

    Top 10 DMAs in which adults drank more than one energy drink in the past 30 days: 1 Las Vegas 2 San Diego 3 … Read the whole story

  • And Now: Change Agent Brands

    In honor of the monumental shift that will be taking place this month as Barack Obama is sworn in as the 44th President of … Read the whole story

  • Amazon Launches Inauguration Store

    It's time to get started on the next retail countdown, with Amazon.com launching a special site for the upcoming presidential inauguration. The site, opening … Read the whole story

  • Kaplan U Graduates To National Campaign Effort

    The campaign will run over the next five months, nationally, with local focus later. Kaplan's Linda Mignone says the rationale for going with national … Read the whole story

  • Say Cheese: Dairy Industry Partners With Domino's

    DMI, together with state and regional dairy organizations, will invest approximately $10 million to support the nationwide campaign launch, assisting Domino's franchisees in advertising, … Read the whole story