SPIRITS
by Karl Greenberg
The company, which signed a multi-year deal with Golden Boy two years ago, says 62% of viewers of pro bouts are Hispanic. Since Monday, … Read the whole story
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Top 10 DMAs in which adults drank more than a cup of regular tea on an average day in the last six months: 1 … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
What we need is the family doctor, and not someone who plays one on TV. Someone with no brand identity at stake, free to … Read the whole story
RETAIL
by Sarah Mahoney
Consumers have spent a few months realizing that the sky may not exactly be falling on them, says TNS Retail Forward's Frank Badillo, and … Read the whole story
BEVERAGES
by Karlene Lukovitz
A campaign, which will encompass print, broadcast and online, is being developed. Pure Life bottles will bear the Best Life Seal of Approval "to … Read the whole story
TELECOM
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The company's previous site was "difficult for customers to navigate," says Cellular South's Greg Latour, so the new site had to "make it easy … Read the whole story
PHARMA
by Nina Lentini
The effort, developed by New York-based Grey Group, features men and women pursuing their passions without pain: a mother spending time playing with her … Read the whole story