The array of electric concept cars notwithstanding, the pure-electric vehicle is still largely a work in progress. "The issues are limited range, long charge … Read the whole story

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To survive, retailers need to step up the value message they send to women shoppers, both in stores and in mass marketing efforts, especially … Read the whole story

"Online shopping, rewards programs [and] improved customer service stimulating usage by under-targeted consumer groups can all contribute to growth," says Packaged Facts. "Issuers willing … Read the whole story

Meanwhile, while alternative energy and green marketing are still hot, senior marketers seem less preoccupied with global warming and health awareness as key issues--and … Read the whole story

In its first print advertising in five years, breaking this month, Wellcraft Marine Corp., Cadillac, Mich., celebrates the hardy men of the sea, and … Read the whole story

"The first two spots are primarily brand-building," says Dean Harris, KGB's chief marketing officer. "But the spots you'll start seeing will have a much … Read the whole story