Marketing Daily
Tuesday, January 20, 2009
  • Verizon Joins NASCAR Nation, Eyes New Channel

    Through the new channel on its V Cast video subscription service, racing fans will be able to get behind-the-scenes interviews with drivers, recaps of … Read the whole story

  • Ducati's Strategy Shift Built Brand Awareness

    Over the past six years, the company has favored customer experience at dealers over the quantity of dealers; experiential marketing over advertising; and shifted … Read the whole story

  • Consumers Seek Clarity In Financial Affairs

    According to Siegel+Gale's survey, 79% deem it "very important" for President-elect Obama to "mandate that clarity, transparency and plain English be a requirement of … Read the whole story

  • Pepsi Ad Banner Lets Users Upload Videos Directly

    In a social media effort that's part of its new "Refresh Everything" campaign, Pepsi is making use of an application that lets users upload … Read the whole story

  • Nu-Kitchen Campaign Puts Words In Your Mouth

    The choice not to use food photography was based on focus groups which consistently gave a positive reaction to the food descriptions, "a reaction … Read the whole story

  • 'Natural' Claims Most Common On New F&B Products

    "In the past, low-fat and low-calorie were the hallmarks of good nutrition and dieting, but today, that lifestyle seems passé,"observes Mintel new-product expert Lynn … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Where Were The Brands, Besides Obama?

    The Obama half-time show, which I watched intermittently while walking about mindlessly on the mall looking for relatives, was profoundly entertaining. Bono was great … Read the whole story