Through the new channel on its V Cast video subscription service, racing fans will be able to get behind-the-scenes interviews with drivers, recaps of … Read the whole story

Over the past six years, the company has favored customer experience at dealers over the quantity of dealers; experiential marketing over advertising; and shifted … Read the whole story

According to Siegel+Gale's survey, 79% deem it "very important" for President-elect Obama to "mandate that clarity, transparency and plain English be a requirement of … Read the whole story

In a social media effort that's part of its new "Refresh Everything" campaign, Pepsi is making use of an application that lets users upload … Read the whole story

The choice not to use food photography was based on focus groups which consistently gave a positive reaction to the food descriptions, "a reaction … Read the whole story

"In the past, low-fat and low-calorie were the hallmarks of good nutrition and dieting, but today, that lifestyle seems passé,"observes Mintel new-product expert Lynn … Read the whole story

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