Marketing Daily
Wednesday, January 21, 2009
  • Financial Services Brands' Images Sank In '08

    Yet two financial institutions--Bank of America, which acquired Merrill Lynch, and Wells Fargo, which acquired Wachovia--actually saw their consumer health increase. "They both came … Read the whole story

  • NHL All-Star Weekend Sponsorship Tops $10 Million

    The League says there are 17 sponsors for this year's All-Star match-up running an array of programs that put their names on the ice, … Read the whole story

  • Nationwide Rides With Earnhardt, Jr. In New Effort

    In TV, print and radio ads, Earnhardt Jr. talks about his family's 30-year history with Nationwide, which sponsors Earnhardt Jr.'s JR Motorsports team. The … Read the whole story

  • Set-ups Hamper Cell Phone Upgrades, Study Finds

    According to research company Mformation, an overwhelming number of consumers -- 95% -- would be more likely to try new mobile services if the … Read the whole story

  • Forecast: Buckle, Aeropostale Continue To Shine

    "The high-priced offerings that Abercrombie has been known for just aren't timely in this environment," says Prosper's Phil Rist. "aRetailers that are into fashion … Read the whole story

  • Restaurant-Goers Warming To Poultry Entrées

    While restaurants have increased their offerings of "bolder, globally inspired poultry dishes," the menu analyses indicated that they have yet to fully meet the … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Prescription For Innovation 2009

    In order to maintain the health of brands over the long haul, it's important not to become too distracted by the here and now. … Read the whole story