TELECOM
by Aaron Baar
"Home phones have changed over time, but it's been a slow evolution," says a company rep. "This is a meteor hitting the Earth to … Read the whole story
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Who would punch a koala in the face? Find out in this afternoon's Super Bowl edition of Out to Launch! Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Beacon may have lost the battle, but Facebook will win the war. Out of the ashes have risen three new weapons of mass influence: … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"We think it will enhance our product portfolio and build a long-term profitable enterprise, and preserve American jobs," said Chrysler's Frank Klegon. "It will … Read the whole story
FINANCIAL SERVICES
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The purpose of all this online activity is clear: build "anticipation for the airing of the commercial ... to maximize the Super Bowl investment … Read the whole story
RETAIL
by Sarah Mahoney
Along with Merck, Macy's is the national sponsor of the American Heart Association's biggest cause-related event. The retailer says it has raised more than … Read the whole story
SPIRITS
by Nina Lentini
The contest is designed to challenge fans to create spoofed versions of "The Girlfriend" as well as two other commercials, "The Party" and "The … Read the whole story
RESEARCH
by Karl Greenberg
The "customer custodian" function "is ... the most critical role a CMO can play: to own every facet of listening, learning, interacting, engaging, and … Read the whole story