Marketing Daily
Monday, January 26, 2009
  • Verizon Sets Sights On The Lowly Landline With Hub

    "Home phones have changed over time, but it's been a slow evolution," says a company rep. "This is a meteor hitting the Earth to … Read the whole story

  • Countdown To The Super Bowl

    Who would punch a koala in the face? Find out in this afternoon's Super Bowl edition of Out to Launch! Read the whole story

  • The Personal CPM: Quirky Idea or Future Marketing Reality?

    Beacon may have lost the battle, but Facebook will win the war. Out of the ashes have risen three new weapons of mass influence: … Read the whole story

  • Chrysler Sees Daylight In Deal With Fiat

    "We think it will enhance our product portfolio and build a long-term profitable enterprise, and preserve American jobs," said Chrysler's Frank Klegon. "It will … Read the whole story

  • E*Trade's Baby Brings Friends To Super Bowl

    The purpose of all this online activity is clear: build "anticipation for the airing of the commercial ... to maximize the Super Bowl investment … Read the whole story

  • Macy's Maximizes Its 'Go Red' Sponsorship

    Along with Merck, Macy's is the national sponsor of the American Heart Association's biggest cause-related event. The retailer says it has raised more than … Read the whole story

  • Jim Beam Invites Fans To Spoof Its Ads

    The contest is designed to challenge fans to create spoofed versions of "The Girlfriend" as well as two other commercials, "The Party" and "The … Read the whole story

  • CMOs Don't Get Customer Service, Council Finds

    The "customer custodian" function "is ... the most critical role a CMO can play: to own every facet of listening, learning, interacting, engaging, and … Read the whole story