RETAILMattel's Barbie is ready for her AARP discount, and to celebrate the brand's 50th birthday, Mattel is launching a series of celebrations, including a … Read the whole story
Mrs. Potato Head freaks out. Find out why in today's Super Bowl edition of Out to Launch. Read the whole story
- COMMENTARY
Recessions create an atypical business environment that carries disproportionate risks and rewards. However, by employing some smart marketing strategies and navigating this time period … Read the whole story
PHARMAWith it's purchase of Wyeth, the pharmaceutical giant acquires such brands as Centrum, Advil, Robitussin and Chapstick, moving it back into the consumer products/OTC … Read the whole story
RESTAURANTSThe game, by Namco Bandai's Surge studio, will include collaboration with Coca-Cola's "Be Heard" mobile promo. The nine-week "Be Heard" promotion lets customers text … Read the whole story
RETAIL"The choice to exit the Expo market was an obvious one," says an analyst for Rochdale Securities, which has a "buy" rating on the … Read the whole story
FOOD"If they're really gaining shelf space at retail, as well as taking up less space in consumers' pantries, that's definitely a big win," says … Read the whole story
FOOD"In our focus groups, we heard common themes," says Lindsay Olives' Kate Hart. "People think of olives as transforming social occasions. They think about … Read the whole story
AUTOMOTIVE"We use the Super Bowl as an opportunity to launch new creative, then they stand on their own and become brand spots," says Bridgestone's … Read the whole story
