RESTAURANTS
by Karlene Lukovitz
The campaign "communicates a real point of differentiation between KFC and many of our competitors," says spokesperson Rick Maynard. "Sixty-five years after the Colonel … Read the whole story
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The Scarecrow still needs a brain. Find out who's helping his quest in today's Super Bowl edition of Out to Launch. Read the whole story
COMMENTARY
by Aaron Strout
While the idea of diminished customer loyalty may be disheartening -- after all, if customers aren't loyal, they don't rave about your brand to … Read the whole story
PACKAGED GOODS
by Karl Greenberg
New-product launches for categories including toothpaste, manual toothbrushes, power toothbrushes, liquid hand soap, hand dish liquid and fabric conditioner built market share. Last year … Read the whole story
RETAIL
by Sarah Mahoney
This Valentine's Day, consumers will focus more on cards and kisses, less on restaurants and candy. A new survey from the National Retail Federation … Read the whole story
TELECOM
by Aaron Baar
"As more and more Americans shift their phone use to cell phones, the costs and pitfalls associated with contract-based cell phones become clearer and … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Nashville, Tenn.-based U.S. sales arm of the Japanese automaker saw U.S. sales drop 30% in December and over 10% for the year. Sales … Read the whole story