Marketing Daily
Wednesday, February 11, 2009
  • Phelps' Celeb Index Unchanged; 'Trust' Down

    The athlete's biggest drops on the Davie Brown Index were in the realms of "aspiration" and "trust," with the swimmer dropping 15 points in … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Consumer Insights That Don't Cost Much

    In a tough economy, it's more important than ever to tune into prospects and customers to understand what motivates sales and repeat purchases. But … Read the whole story

  • ANA Survey Finds Marketing Industry Hit Hard

    More companies are now identifying cost savings and reductions (93% vs. 87% in August) and 37% plan to reduce budgets by more than one-fifth, … Read the whole story

  • FirstBank Appeals To Young, Mobile Skiiers

    "Bank in your ski mask without getting arrested," declare metal signs from Colorado-based FirstBank that have been placed at ski racks, snowboard racks and … Read the whole story

  • Hilfiger: Out-Of-Touch Or On The Money?

    New ads, running online as well as in Vogue, Elle, GQ, and Vanity Fair, also illustrate how difficult it is for image-driven brands to … Read the whole story

  • Toyota Pitches Venza's Creature Comforts

    Toyota Venza was exclusive automotive sponsor of the "Westminster Kennel Club Dog Show" this week, followed by the Global Pet Expo Friday and Saturday … Read the whole story

  • Southwest Testing Wi-Fi On Board

    "With the developments of the last couple years, and the ubiquity of connectivity across the planet, the skies are the last place where people … Read the whole story