
TRENDS
by Karl Greenberg
The athlete's biggest drops on the Davie Brown Index were in the realms of "aspiration" and "trust," with the swimmer dropping 15 points in … Read the whole story
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Share your view with us by clicking here. Read the whole story
COMMENTARY
by Dianne Admire
In a tough economy, it's more important than ever to tune into prospects and customers to understand what motivates sales and repeat purchases. But … Read the whole story

RESEARCH
by Nina Lentini
More companies are now identifying cost savings and reductions (93% vs. 87% in August) and 37% plan to reduce budgets by more than one-fifth, … Read the whole story

FINANCIAL SERVICES
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"Bank in your ski mask without getting arrested," declare metal signs from Colorado-based FirstBank that have been placed at ski racks, snowboard racks and … Read the whole story

RETAIL
by Sarah Mahoney
New ads, running online as well as in Vogue, Elle, GQ, and Vanity Fair, also illustrate how difficult it is for image-driven brands to … Read the whole story

AUTOMOTIVE
by Karl Greenberg
Toyota Venza was exclusive automotive sponsor of the "Westminster Kennel Club Dog Show" this week, followed by the Global Pet Expo Friday and Saturday … Read the whole story

TECHNOLOGY
by Aaron Baar
"With the developments of the last couple years, and the ubiquity of connectivity across the planet, the skies are the last place where people … Read the whole story