RETAILMarketing Daily asked Nancy Upton, assistant marketing professor at Northeastern University College of Business Administration and an expert on hedonistic spending--what makes people feel … Read the whole story
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- COMMENTARY
Traditional tools such as advertising, direct mail and events have slipped in effectiveness, and there is little agreement about how to address today's market … Read the whole story
RESTAURANTSThe uptrend was more marked among the highest incomes levels. For example, the percentage of consumers with household incomes of $100,000+ having visited one … Read the whole story
TELECOM"We found that people were skeptical that they could get unlimited service to anywhere in country for $40," says The Richards Group's Brian Schadt. … Read the whole story
STRATEGY"At the end of the day, regardless of the media, what consumers care about is story," he said, showing clips of Dove's Real Beauty … Read the whole story
TELECOMThe company is already enhancing its in-store collateral addressing phone recycling and has set a goal of including a postage-paid envelope for its recycling … Read the whole story
