Marketing Daily
Monday, February 16, 2009
  • TRENDS
    Brands Still Look To Celebs--With Wary Eye
    by Aaron Baar

    Some marketers are taking a more subtle approach. Rather than enlisting celebrities as endorsers, they are getting them to work behind the scenes or … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    NHL: Brand Resurrected
    by John Conti, Andrew Pierce

    On the first day of 2009, baseball's field of dreams -- Chicago's Wrigley Field -- became hockey's rink of dreams, and the National Hockey … Read the whole story

  • AUTOMOTIVE
    Kia Leverages 'Power To Surprise' In Ads
    by Karl Greenberg

    "For so long we have been known as a value brand with a great warranty, great fuel economy and safety technology," says Michael Sprague, … Read the whole story

  • RESTAURANTS
    What's With Cheesecake And Dr. Phil?
    by Karlene Lukovitz

    The icing on the cake: An in-store promotion in which The Cheesecake Factory distributed some 2 million cards, each good for a free slice … Read the whole story

  • RETAIL
    Parents Seek Toys With 'Play Value'
    by Sarah Mahoney

    Anyone looking for proof that parents want more bang for their buck can stop with the latest progress report from Lego. After a holiday … Read the whole story

  • FINANCIAL SERVICES
    BDO Seidman's First National Effort To Bow
    by Nina Lentini

    The campaign will create a significant and sustained presence on morning national cable news networks, including CNN, Fox News, CNBC, MSNBC and CNN Headline … Read the whole story

  • RETAIL
    Craftsman Retools NASCAR Relationship
    by David Goetzl

    Craftsman revs up its involvement with NASCAR this season, having added a branded entertainment vehicle Sunday before Fox's broadcast of the Daytona 500. Craftsman … Read the whole story