Marketing Daily
Monday, February 16, 2009
  • Brands Still Look To Celebs--With Wary Eye

    Some marketers are taking a more subtle approach. Rather than enlisting celebrities as endorsers, they are getting them to work behind the scenes or … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • NHL: Brand Resurrected

    On the first day of 2009, baseball's field of dreams -- Chicago's Wrigley Field -- became hockey's rink of dreams, and the National Hockey … Read the whole story

  • Kia Leverages 'Power To Surprise' In Ads

    "For so long we have been known as a value brand with a great warranty, great fuel economy and safety technology," says Michael Sprague, … Read the whole story

  • What's With Cheesecake And Dr. Phil?

    The icing on the cake: An in-store promotion in which The Cheesecake Factory distributed some 2 million cards, each good for a free slice … Read the whole story

  • Parents Seek Toys With 'Play Value'

    Anyone looking for proof that parents want more bang for their buck can stop with the latest progress report from Lego. After a holiday … Read the whole story

  • BDO Seidman's First National Effort To Bow

    The campaign will create a significant and sustained presence on morning national cable news networks, including CNN, Fox News, CNBC, MSNBC and CNN Headline … Read the whole story

  • Craftsman Retools NASCAR Relationship

    Craftsman revs up its involvement with NASCAR this season, having added a branded entertainment vehicle Sunday before Fox's broadcast of the Daytona 500. Craftsman … Read the whole story