Top of The News
by Tanya Gazdik
It's not the first time for QSR attack ads. Jack in the Box has a rep for "mercilessly targeting its rivals," says "Tasting Table." Read the whole story
PHARMA
by Les Luchter
Lilly's expected global sales of $137 billion in 2032 will be driven by its weight-loss drugs. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The new campaign marks an evolution of a tagline that reflects the General Motors brand's connection to the country, according to Chevrolet. Read the whole story
REAL ESTATE
by Sarah Mahoney
The company's latest campaign acknowledges that the dream of a new address is within reach. Read the whole story
GAMING
by Sarah Mahoney
Complete with DJs and emcees, the trusty card game is tapping into people's yearning for IRL throwdowns. Read the whole story
QSR
by Teresa Buyikian
The L.O.C.O.S. platform gives Taco Bell Rewards members ways to earn free tacos and other items. Read the whole story
BEHIND THE BRAND
by Barbie Romero
This iconic cognac house helped celebrate the Eiffel Tower's opening in 1889 and has some blends that are older than the people drinking them. … Read the whole story
by Fern Siegel
The global work includes OOH ads worldwide. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Walmart has developed one of the most sophisticated retail media networks (RMNs). On Tuesday it advanced its ad strategy to sell more ad space … Read the whole story
COMMENTARY
by Fola Enifeni
When done well, category trespassing lets brands stand out by identifying genuine consumer pain points and invoking change. Read the whole story