• by Fern Siegel , Yesterday

The household-hire platform Taskrabbit is bringing humor to home projects.

The “When Life Happens” campaign underscores how the digital company can turn chaos into order.  Created in-house, it launches across North America, Europe, and the U.K.

The global work includes OOH ads in more than 2,100 placements worldwide — bus shelters to transit hubs. The campaign is live in New York, Chicago, Washington, D.C., San Francisco, Seattle, Nashville, Minneapolis, Toronto, Vancouver, London, Manchester, Birmingham, Bristol, Paris and Berlin.

In the U.S., digital elements adds CTV, YouTube and Meta.

The company’s options include relocation support, home issues including furniture assembly to plumbing, and maintenance services, from cleaning to home repairs.

"At Taskrabbit, we understand that life is often messy. Our mission is to transform lives, one task at a time, by being there when people need a little extra help around their homes," said Tamara Rosenthal, senior vice president marketing, at Taskrabbit.

Acquired by IKEA in 2017, Taskrabbit operates in thousands of cities across eight countries: Canada, France, Germany, Italy, Portugal, Spain, the United Kingdom, and the United States. Taskrabbit is also available in 240+ IKEA stores worldwide.