The less tangible benefit for both dealership and the automaker is dealership and brand loyalty, and more customers. Not only do customers feel better … Read the whole story

In pet products, price increases on both food and snacks depressed overall volume slightly (losses were offset by volume gains in Kibbles 'n Bits … Read the whole story

Despite the decreased spending and greater interest in generics, convenience is still the main factor when it comes to filling prescriptions, Kurt Salmon Associates' … Read the whole story

The campaign's direction was dictated by a desire to reach a younger demo than might see traditional advertising. "They are the ones that are … Read the whole story

The company is aiming to woo cash-conscious consumers -- who still crave premium java -- away from higher-priced brands with a trio of new … Read the whole story

However, the temporary effects of the peanut-recall scenario aside, the growing popularity of sandwiches is among the reasons that Smucker is well-positioned, points out … Read the whole story