PACKAGED GOODS
by Aaron Baar
New ads show women using various tools to help remove food stuck to cookware. The campaign's tagline, "Relax. PAM helps you pull it off," … Read the whole story
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Top 10 DMAs in which live adults who used a body wash/shower gel more than once in the last 30 days: 1 Omaha, Neb. … Read the whole story
COMMENTARY
by Mickey Lonchar
If the repair shop has my car finished an hour early, that exceeds my expectations, but may not be fodder for a great story. … Read the whole story
TELECOM
by Karl Greenberg
Ari Merkin--chief creative officer of Toy New York, says that the focus on workaday urban environments and lower-middle-class people in the ads is a … Read the whole story
RETAIL
by Sarah Mahoney
As the recession wears on, consumers are honing their smart-shopper strategies. Not only are they less likely to fork over a membership fee, he … Read the whole story
RESEARCH
by Karl Greenberg
In movies as well as consumer products, the brand mantra has to be consistent. The 1996 Paramount film "Mission Impossible" was the biggest blockbuster … Read the whole story
RESTAURANTS
by Karlene Lukovitz
More evidence that the words "fast food" and "healthy" aren't necessarily contradictory anymore ... and how far McDonald's has come on this score in … Read the whole story
REGULATION
by Wayne Friedman
New, stronger controls over tobacco marketing are being pushed by Congress--and that has advertisers up in arms. The "Family Smoking Prevention and Tobacco Control … Read the whole story