Top 10 DMAs in which live adults who used a body wash/shower gel more than once in the last 30 days:
1 Omaha, Neb.
2 Kansas City, Mo./ Kan.
3 Des Moines/ Ames, Iowa
4
Detroit
5 Wichita/ Hutchinson Plus, Kan.
6 South Bend/ Elkhart, Ind.
7 Dallas/ Ft. Worth
8 Waco/ Temple/ Bryan, Ala.
9 Champaign & Springfield/ Decatur, Ill.
10
Jackson, Miss.
Source: MRI's Market-by-Market study, www.mediamark.com