Marketing Daily
Tuesday, April 21, 2009
  • AUTOMOTIVE
    Kia, Microsoft To Promote Soul On Xbox
    by Karl Greenberg

    Whether Kia succeeds in wooing younger buyers is another question. Wes Brown, auto consultant with Iceology in L.A., says the company stands a chance … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    IPod Didn't Kill The Radio Star
    by MJ Keehn

    There are no bad media, just bad media planning. It's worth exploring how radio can play a vital role in today's brand marketing programs. Read the whole story

  • ELECTRONICS
    Mitsubishi Digital Taps Facebook For Promo
    by Aaron Baar

    "We looked at many ways in which we could communicate the energy efficiency story tied to laser TV technology and Mitsubishi Digital Electronics America's … Read the whole story

  • AUTOMOTIVE
    Vespa Enlists Singers For Calif. 'Experiment'
    by Karl Greenberg

    Featuring singer/songwriter Jason Reeves, and musicians Brendan James and Amber Rubarth, the two-week tour of the California coastline is to raise awareness about global … Read the whole story

  • RETAIL
    S&P Downgrades Macy's And Penney To Junk
    by Sarah Mahoney

    In fact, in a separate report, the credit agency takes its gloomy view one step further, and says it doesn't believe there are any … Read the whole story

  • RETAIL
    Go Mobile: Puma Strikes Major Deal For Volvo Race
    by Wayne Friedman

    Athletic apparel company Puma has struck a major mobile marketing deal. It will air live telecasts of the current worldwide Volvo Ocean Race and … Read the whole story