RESTAURANTS
by Karlene Lukovitz
"The social media interns of today will be the CMOs of tomorrow, as social media becomes a fulcrum for communications strategies," predicts Reggie Bradford, … Read the whole story
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Kelley Blue Book has tapped 10 vehicles as the most green in the market for 2009. The web-based auto research and market first did … Read the whole story
COMMENTARY
by Manila Austin
If you want to understand, engage and sustain, you'll need to embrace three tenets of new consumerism: listening, relationship-building and empowerment. Read the whole story
RETAIL
by Karl Greenberg
The new ad campaign features singer/actress Zooey Deschanel, R&B singer Jazmine Sullivan, and country singer/musician Miranda Lambert, who each perform songs. The effort, via … Read the whole story
FINANCIAL SERVICES
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But "the party appears over" for what Colloquy terms the "Golden Age of credit card reward programs." Growth in financial services rewards will slow … Read the whole story
RETAIL
by Aaron Baar
The campaign will also include print, out-of-home and point-of-purchase materials. A text messaging campaign -- to go along with the "Tex Message" idea presented … Read the whole story
BEVERAGES
by Karl Greenberg
Coors' Keystone, A-B/InBev's Busch, and Miller Brewing Co.'s Milwaukee's Best and Icehouse demonstrate that longevity doesn't mean equity. The brands are so besmirched that … Read the whole story
RESTAURANTS
by David Goetzl
Following other retailers, McDonald's is rolling out an in-restaurant network for 20 of its locations across the country, after starting late last year with … Read the whole story