Marketing Daily
Friday, April 24, 2009
  • J.D. Power: Awful Auto Sales Stabilizing

    The consultancy predicts sales will increase in the second half in line with the firm's own 8.5 million-unit retail and 10.4 million-unit total light-vehicle … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Six Small Steps

    In 2009, big has gone bust, and it's time to get small in order to successfully navigate these challenging times. Read the whole story

  • Marketers Hustle To Launch 'Econo-Chic' Products

    From a marketing standpoint, as consumer demand shifts to products that are more effective, Mintel expects to see an even greater emphasis on sampling, … Read the whole story

  • LG Inks Heidi Klum For Fashionista Approach

    To highlight Klum's designs -- and consumers' ability to create their own designs -- LG has created a print advertising campaign that depicts Klum … Read the whole story

  • MLB, 'People' To Honor 'All-Stars Among Us'

    Major League Baseball is running a promotion with People magazine timed with the league's All-Star game. The program extending People's "Heroes Among Us" franchise, … Read the whole story

  • Survey: Metrics Biggest Integration Obstacle

    The ANA and the 4A's said that the solutions include becoming better educated about digital media, setting clear goals and understanding business objectives up … Read the whole story

  • Revamped Facebook Pages Aid Branded Apps

    One of the goals of Facebook's most recent redesign was for brand pages to be more seamlessly integrated into the stream of social interaction … Read the whole story