They are the latest elements of Kaiser Permanente's five-year-old, $50-million-per-year campaign. This year's effort involves online, radio, print, and outdoor -- including bus and … Read the whole story

If you even suspect a technological medium is at the peak of inflated expectations, go for a pure visibility campaign at your peril. Read the whole story

"Elevating the role that the True Value associate plays in solving problems for customers has always been a key component in what we communicate," … Read the whole story

Ads will run in such publications as Triathlete, Men's Health, and Runner's World, aimed at avid runners, as well as a TV spot featuring … Read the whole story

Heather Bunch, group media director at The Richards Group, says that the hospital wants to build national brand awareness. The national media plan comprises … Read the whole story

Ford's situation has positives and negatives. "The good news is they are definitely going to have improved market share, but their sales are still … Read the whole story

The QSR's ad campaign -- themed "You Know What Good Is" and featuring interviews with real Church's fans in an urban setting -- looks … Read the whole story

"What we've created for Volvo is a destination that will drive high consumer engagement and also give them the tools to steer consumers into … Read the whole story