Top 10 DMAs in which live adults who went cross-country or downhill skiing in the last year: 1 Denver
2 Colorado Springs/ Pueblo, Colo.
3 Seattle/ Tacoma
4 Salt Lake City
5 Boston
(Manchester, N.H.)
6 Portland/ Auburn, Maine
7 Burlington, Vt./ Plattsburgh, N.Y.
8 Minneapolis/ St. Paul
9 Portland, Ore.
10 Hartford & New Haven, Conn.
Source: MRI's
Market-by-Market study, www.mediamark.com