Marketing Daily
Friday, May 1, 2009
  • Swine Flu Name Debated By Industry Groups
    by

    The avalanche of news stories and Web chatter referencing "swine flu" has rankled the image-conscious National Pork Board. Several days after assuring consumers that … Read the whole story

  • Who Uses Whole Coffee Beans?
    by

    Top 10 DMAs in which live adults who used whole coffee beans in the last six months: 1 Portland, Ore. 2 San Francisco/ Oakland/ … Read the whole story

  • COMMENTARY
    Five Rules For Retailing In A Recession
    by David Meer

    In tough times, many retailers instinctively rush to what they know by unleashing a host of new programs and initiatives geared toward serving their … Read the whole story

  • J.D. Power: iPhone Tops In Customer Satisfaction
    by Aaron Baar

    With ease of navigation and a simple interface, Apple's iPhone earns top marks for customer satisfaction when it comes to smartphones, according to a … Read the whole story

  • 7-Eleven Gets Blown Up to Promote 'Terminator Salvation'
    by Karl Greenberg

    Convenience chain 7-Eleven is running one of its biggest motion-picture promotions to date against Warner Brothers' "Terminator Salvation," which hits big screens on May … Read the whole story

  • Tecate Sponsors Pacquiao Versus Hatton
    by Karl Greenberg

    So what's a Mexican cerveza brand that markets to Mexican Americans doing promoting a mega fight in Las Vegas featuring a Filipino and an … Read the whole story

  • Scott's Takes To The Air(waves) For New Birdseed Spot
    by Sarah Mahoney

    ScottsMiracle-Gro is hoping that the recession will keep more Americans in their backyard this summer, and is launching its first TV ad for wild … Read the whole story

  • 'I Shop, Therefore I Rule:' Tracking The Empowered Shopper
    by Sarah Mahoney

    As the recession grinds on, consumers continue to refine their skinflint ways, making it harder for retailers to keep their attention. But one thing … Read the whole story