Marketing Daily
Friday, May 8, 2009
  • GE Launches 'Healthymagination' Program

    The crux of the new program, announced Thursday, will be a renewed focus on bringing technology and healthcare together in a way that, according … Read the whole story

  • Top 10 UK Credit Card Brands

    1 Barclaycard 2 Capital One 3 NatWest 4 Lloyds TSB 5 American Express 6 Halifax 7 Marks & Spencer 8 MBNA 9 Royal Bank … Read the whole story

  • 'On-Boarding' For More Productive Agency Relationships

    Balancing fiscal stewardship equally with attitudes and behaviors that embrace value and collaboration is more important during difficult times. Read the whole story

  • Starbucks Coupons Promote Grocery Products

    The coupons were suggested by numerous Starbucks customers on its starbucksidea.com site, according to a spokesperson, who described the book as "a great way … Read the whole story

  • Ford Targets Women Via AOL Latino, 'Essence'

    "Our goal was to have the content and the subject areas be front and center; with AOL Latino's help we found a nice balance … Read the whole story

  • Aflac Teams 'Up' With Disney-Pixar

    "This is part of our overall new campaign strategy called Wingspan," says a spokesman. "Our brand ID is more than 93%, but the Wingspan … Read the whole story

  • Johnsonville Sausage Intros 'Ville' Campaign

    "With competitors in the category stuck in sameness ... we needed to change the category conversation," says Chris Jacobs, SVP/executive creative director for Cramer-Krasselt/Milwaukee. … Read the whole story

  • April Sales Get Boost From Late Easter

    "One very good sign is that a number of stores, including Wal-Mart, are noting an increase in store traffic - people are shopping again," … Read the whole story

  • InterContinental Hosts Bed-Jumping Event

    "The reason we did it this way is that IHC ... is the largest hotel company in the world and most people don't know … Read the whole story