"Just as consumers increasingly expect grocery retailers to provide meal solutions rather than [just] meal ingredients, retailers are turning to CPG sales forces to … Read the whole story

"This effort from Wyndham is a creative way to instigate some viral marketing," says Forrester analyst Diane Clarkson. "They've captured some humor with the … Read the whole story

Dos Equis will promote The Interesting Academy through a marketing campaign that will include television, on- and off-premise promotions, public relations and digital advertising. … Read the whole story

A new campaign for French's Mustard promotes more mustard for less money at the same time it establishes a new tag line, "Happy Starts … Read the whole story

Says the Saatchi representative for the team, "The programs are far deeper in nature than anything we have done before in the social space. … Read the whole story

"Over the past decade, fashion providers went through their satisfaction and quality stages and, by now, most of the clothing produced is pretty undifferentiated," … Read the whole story