AUTOMOTIVE
by Karl Greenberg
The most recommended brand was Porsche, with the highest owner recommendation of 91%. "Porsche owners' feelings for their cars run deep; some might call … Read the whole story
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Top 10 DMAs in which live adults who went to the movies in the last six months: 1 Los Angeles 2 Detroit 3 Phoenix … Read the whole story
COMMENTARY
by Susan Nelson
In these rough times maintaining a healthy brand requires powering on all cylinders, not just picking and choosing based on what you can afford … Read the whole story
FOOD
by Karlene Lukovitz
At-home snack products are being influenced by high-end restaurant trends such as "gastropubs" (pub settings emphasizing bold, upscale nibbles and small portions), cicchetti (Venetian-inspired … Read the whole story
COMMENTARY
by Nuri Djavit
As online retail continues to grow, there is an immediate opportunity for brands to stake a bigger claim by building trusted, enjoyable and inspirational … Read the whole story
RETAIL
by Sarah Mahoney
The site also includes a sweepstakes, providing a trip for four people to spend five nights at the Crane Resort in Barbados, as well … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The ads frame the masters' training tips and lifestyle advice with Altima advertising. J. Schaffer, manager of Nissan marketing, says Nissan is focusing on … Read the whole story
TECHNOLOGY
by Aaron Baar
The effort builds upon the long-running campaign "The best-run businesses run on SAP" by adding the line "It's Time for a Clear New World." … Read the whole story
RESEARCH
by Tanya Gazdik
"The travel industry pioneered the modern loyalty program," says Colloquy Partner Kelly Hlavinka. "As first movers, they have the accolades -- and the bruises … Read the whole story
TELECOM
by Laurie Sullivan
Beam me up, Scotty. Verizon Wireless has launched a campaign themed on Paramount Pictures's newly released "Star Trek" movie to promote the Nokia Intrigue … Read the whole story