TELECOM
by Aaron Baar
"The stakes for Palm are considerably higher for Palm than for Sprint," Roger Entner, head of telecommunications research at Nielsen, tells Marketing Daily. "Palm … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Brands to die for; branding yourself, and retail legends Read the whole story
RETAIL
by Tanya Gazdik
"It's clear the retail world has changed -- and the recession is only part of the reason," says David Kohel, director of E-Commerce at … Read the whole story
COMMENTARY
by Chris Chariton
Trade shows are a part of business, but they don't have to be automatic decisions. Here are some things to think about before signing … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Lexus will also tout the $38,490 car on iPhone applications from Wired.com and Style.com, as well as on digital versions of The Wall Street … Read the whole story
FOOD
by Karlene Lukovitz
According to Mintel, the most successful portion-controlled packaged food brands are low-calorie, relatively high in fiber and essential vitamins and minerals; use natural ingredients … Read the whole story
HOSPITALITY
by Tanya Gazdik
The promotion is being publicized on YouTube and at www.nickelodeongetaway.com. The hotels will be doing local advertising in their feeder markets and there is … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Hyundai improved more than any other brand in the study, which measures how much an automobile owner likes his or her car or truck. … Read the whole story