Marketing Daily
Thursday, May 21, 2009
  • Sobieski Expands 'Truth In Vodka' Campaign

    The "Truth in Vodka" campaign, which urges consumers to focus on what's in the bottle rather than pay inflated prices to subsidize gimmicky marketing … Read the whole story

  • Short-Term Success Or Long-Term Vision?

    Using a unique mix of traditional and non-traditional tools will help establish healthy marketing habits to keep you on the path to success regardless … Read the whole story

  • Target: New Ad Focus, Fewer Bull's Eyes

    The company is relaunching its Target-branded products under the name "Up &Up." The new brand will even ditch Target's famous bull's-eye logo in favor … Read the whole story

  • MasterCard Uses Dance To Reach Hispanic Market

    The humorous TV spot, which features members of the International Quebradita Dancing Champions, is set in a night club, where patrons are watching a … Read the whole story

  • McAfee Webisodes Highlight Cybercrime Threat

    McAfee will promote the site through an extensive online and social media campaign that will include banner ads, trailers and some out-of-home ads. The … Read the whole story

  • Tyson Launches Lower-Sodium Skillet Creations

    The line has 45% less sodium than its predecessor. Sodium content ranges from 430 to 890 mg and averages 220 mg per 3.5 ounces … Read the whole story

  • Industry Group Launches Pro-Wind Effort

    To back the argument that passing the Climate Bill would create jobs, the American Wind Energy Association has launched a series of documentary-type web … Read the whole story