Marketing Daily
Thursday, May 21, 2009
  • Sobieski Expands 'Truth In Vodka' Campaign

    The "Truth in Vodka" campaign, which urges consumers to focus on what's in the bottle rather than pay inflated prices to subsidize gimmicky marketing ... Read the whole story

  • Short-Term Success Or Long-Term Vision?

    Using a unique mix of traditional and non-traditional tools will help establish healthy marketing habits to keep you on the path to success regardless ... Read the whole story

  • Target: New Ad Focus, Fewer Bull's Eyes

    The company is relaunching its Target-branded products under the name "Up &Up." The new brand will even ditch Target's famous bull's-eye logo in favor ... Read the whole story

  • MasterCard Uses Dance To Reach Hispanic Market

    The humorous TV spot, which features members of the International Quebradita Dancing Champions, is set in a night club, where patrons are watching a ... Read the whole story

  • McAfee Webisodes Highlight Cybercrime Threat

    McAfee will promote the site through an extensive online and social media campaign that will include banner ads, trailers and some out-of-home ads. The ... Read the whole story

  • Tyson Launches Lower-Sodium Skillet Creations

    The line has 45% less sodium than its predecessor. Sodium content ranges from 430 to 890 mg and averages 220 mg per 3.5 ounces ... Read the whole story

  • Industry Group Launches Pro-Wind Effort

    To back the argument that passing the Climate Bill would create jobs, the American Wind Energy Association has launched a series of documentary-type web ... Read the whole story