As part of the deal with MySpace, artists who submit an original MP3 demo can also create a "widget," a viral rich-media component shaped … Read the whole story

"Banks with high brand image scores typically engage in practices that focus on strong communication with customers, such as welcoming them to the branch … Read the whole story

IndyCar driver Danica Patrick will appear in two commercials, with the first one breaking during the Indianapolis 500 on Sunday. In one, the driver … Read the whole story

Still, experts say, even in a down economy, this particular segment of Gen Y has considerable economic impact. While the Millennial "echo boom" peaked … Read the whole story

This latest campaign, dubbed "What Would You Do for a Klondike Bar NOW?," commences today with the launch of an official brand site, KlondikeBar.com. … Read the whole story

J.D. Power and Associates says the rate of decline in new-vehicle retail sales has slowed this month versus the last 12 months, but what … Read the whole story