SPIRITS
by Karlene Lukovitz
The celebrity tie-ins include a "Call of the Wild" sweepstakes in which the winner and three friends will receive an "all-access" weekend to see … Read the whole story
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Top 10 DMAs in which live adults who used bacon or breakfast strips in the last six months: 1 Chattanooga, Tenn. 2 Mobile, Ala./ … Read the whole story
COMMENTARY
by Charles Hull
Over the past two years, brands have launched countless Facebook applications, with varying degrees of success. If you're still testing the waters, keep these … Read the whole story
RETAIL
by Sarah Mahoney
Levi's move comes at an interesting time, because while both jeans marketers and specialty retailers continue to struggle, there's plenty of evidence that the … Read the whole story
ENTERTAINMENT
by Aaron Baar
All this week, the company has been announcing band participation via news, gaming and entertainment programming (both Web and television). Through the game's official … Read the whole story
HEALTH
by Karl Greenberg
The American Legacy Foundation's Eric Asche says the cinema verite approach is what "truth" has done along with street theatre campaigns and guerrilla marketing … Read the whole story
RETAIL
by Tanya Gazdik
The fully integrated marketing campaign also includes print, radio, online and outdoor advertisements. A new Web site, http://www.foodlion.com/pricehunters/, includes links to the TV spots. … Read the whole story
RESEARCH
by Mark Walsh
Heralding potentially broader sales, netbooks are gaining traction among the digerati in cities such as San Francisco, New York, Miami, San Diego and Los … Read the whole story