AUTOMOTIVE
by Karl Greenberg
Valvoline is promoting the offer with TV, radio, print and online ads, in-store elements and other outreach efforts. The campaign includes a series of … Read the whole story
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Almost all (95%) of teen mall shoppers notice some type of mall advertising, according to a recently released report from consumer and media research … Read the whole story
COMMENTARY
by Greg Andersen
The conditions are right for the rise of marketing. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The reportedly $25 million campaign -- which the bank says is its biggest campaign ever -- includes print, radio, out-of-home and interactive, and will … Read the whole story
BEVERAGES
by Karlene Lukovitz
How many brands can revive a TV commercial that last aired nearly two decades ago--and not in a nostalgic or camp way? Not many. … Read the whole story
RETAIL
by Sarah Mahoney
Experts do see promising signs of increased spending ahead. "Shoppers are showing signs of moderating their frugality of recent months," reports Retail Forward. "If … Read the whole story
RESTAURANTS
by Karl Greenberg
A spokesperson says the chain is supporting the launch of the new Jell-O flavors with a national coupon insert breaking on Sunday. And the … Read the whole story
RESEARCH
by Aaron Baar
Despite the continued reliance on person-to-person recommendations, marketers who ignore the Internet's social tools do so at their own peril, says Mintel's Chris Haack. … Read the whole story