• by June 5, 2009

Almost all (95%) of teen mall shoppers notice some type of mall advertising, according to a recently released report from consumer and media research firm Scarborough Research..

The Scarborough/Arbitron Teen Mall Shopper Insights White Paper, examined seven types of mall advertising, finding:

• 91% of teen shoppers notice poster display ads at the mall

• 85% notice hanging advertising banners

• 77% notice sampling

• 58% notice promotional events

• 57% notice TV/video screens

• 48% notice interactive displays/kiosks

• 31% notice moving images projected on the floor or walls

Source: The Scarborough/Arbitron Teen Mall Shopper Insights White Paper