The campaign includes print, radio and online advertising. Dedicated in-store materials as well as footwear hangtags and box stickers highlight the 993, 1063 and … Read the whole story

"We wanted to keep the spots as relatable as possible," says the agency that created them. "Whenever you come through in an emergency situation, … Read the whole story

Hershey's Reese's brand is launching a summer promotion, "Reese's Loves you Back" that offers coupons for gas fill-ups and groceries. The on-pack instant-win sweepstakes … Read the whole story

The Contact Center Satisfaction Index finds that domestic reps were rated 84 out of 100, while offshore reps were rated just 62. And respondents … Read the whole story

The coupon program is part of an ongoing commitment by Kellogg, which has been a donor since the organization was founded. In April, the … Read the whole story

NPD says the top five parts growth categories in the first quarter were wiper components; auto batteries; suspension; driveline; and electrical parts. The markets … Read the whole story