Kellogg Company is combining coupons and a cause.
The company launched a program in which consumers who donate $5 or more to Feeding America, the nation's leading hunger relief organization, will receive Kellogg's cereal coupons worth a total of $5.
To donate, consumers visit kelloggs.com/feedingamerica, and click into a secure donation page on the Feeding America site that is branded with the Kellogg's logo.
Samantha Harris, correspondent for "The Insider," is helping Kellogg publicize the program.
Harris kicked it off by presenting the first box of cereal to the Food Bank for New York City's Community Kitchen of West Harlem on Wednesday.
The coupon program is part of an ongoing commitment by Kellogg, which has been a donor since the organization was founded. In April, the company said it will donate an entire day's worth of cereal production (more than 55 million cereal servings) to Feeding America.