Marketing Daily
Thursday, June 25, 2009
  • Energizer Spies Opportunity, Expands 'To-Go' Line

    The new line, augmenting the already-in-place line of battery-powered cell phone power sources, moves the company into rechargeable lithium power packs that can be … Read the whole story

  • Top 10 Non-Profit Brands

    Top 10 Non-Profit Brands 1 YMCA 2 Salvation Army 3 United Way of America 4 American Red Cross 5 Goodwill Industries 6 Catholic Charities … Read the whole story

  • PR Must Lead Way To Promised Land

    Marketers today face a revolution in communications, a near-perfect storm in changing style and channels. Read the whole story

  • Direct General Targets Lower-Income Consumers

    Themed "We'll do right by you," the campaign will run indefinitely, according to Craig Hamway, EVP of marketing and business development at Direct General. … Read the whole story

  • Virgin Atlantic Debuts Social-Media Travel Site

    The site will expand to include video, will be integrated with other Virgin sites and will grow a roster of advertising partners -- currently, … Read the whole story

  • YMCA, Salvation Army Dominate Nonprofit Brands

    A new consumer perception survey from Cone Inc. looks to "help nonprofits better understand how to protect and evolve their brands to generate as … Read the whole story

  • Chrysler Extends Deal With Six Flags

    The company will give nearby dealers tickets to the parks for promotional activity, and Chrysler will have signage at the parks, banner ads on … Read the whole story

  • Healthier Offerings To Drive Confections Growth

    The chocolate category has also identified a major functional opportunity within skin care, in cocoa butter's recognized benefits as a treatment for dry skin … Read the whole story